On the trip, I ended up reading a lot of magazines, and, naturally, a lot of ads. I was struck by this ad:
(Sorry about the smaller picture) I was like, WTF? Why is that lady spraying milk on her baby? (Some how it made me think of Britney Spears....) And then there turned out to be a whole set:
Hmmm... very interesting. I definitely aspire to the Diesel lifestyle now.
Edit: And they have this interesting video too giving detailed safety instructions as to how to shop in their stores: